BEHIND THE BRAND

Historical black and white photo of 5 Hamilton steelworkers is long trench coats, fedora hats and protective round "sunglasses" pouring molten metal in an industrial setting, with the number 36 visible on equipment, highlighting the steel-making process.

WHO IS RUBBERBAND SOVEREIGN GOLF? 

RUBBERBAND SOVEREIGN GOLF (RSG) is on a quest to redefine luxury golf lifestyle products, bridging urban sophistication with golf’s royal and ancient traditions. Rooted in the industrious heart of Canada, RSG, unveils a line of golf wear that encapsulates the perfect blend of tradition and innovation. Our collection features premium materials designed for high-tech performance, inspired by the essence of urban elegance and the vast landscapes of golf. It’s our tribute to the moments that matter most. Tailored for the discerning individual seeking deeper meaning in fashion and leisure, RSG embodies grit & refinement at every step of your journey. Beyond crafting exceptional apparel, we are committed to a broader mission: A Commitment Beyond Apparel. At the core of RSG is a profound commitment to social responsibility. With every purchase, RSG contributes to the well-being of our wider community, dedicating a portion of proceeds to support emergency homeless shelters. This initiative reflects our foundational values of hard work, determination, and resilience, extending them beyond the golf course to touch the lives of those in need. It’s a testament to our belief that luxury and social consciousness can coexist, driving positive change through each item sold.

WHY WAS RUBBERBAND SOVEREIGN GOLF FOUNDED? 

Born by a vision during a round of golf beneath the expansive Canadian sky, RSG reimagines golf apparel by infusing it with the spirit of resilience, excellence, and social awareness. RSG is more than a brand—it cultivates a mindset of consciousness and strength through the ‘Mind Your Mind’ ethos, celebrating and amplifying inherent strengths and transformative power. Our inception was fuelled by our founder, R.S.G., whose passion for golf and philanthropy are deeply intertwined. Embarking on a mission that transcends mere fashion—pieces cherished for their embodiment of golf’s luxury and urban vibrancy, coupled with community involvement . It’s this dual dedication to the sport and to aiding others that defines every aspect of our brand, driving us to create offerings that are not only worn but deeply valued.

WHAT IS THE PHILOSOPHY OF RUBBERBAND SOVEREIGN GOLF?

RSG shapes the future with relentless innovation and a commitment to social responsibility. We embrace challenges as catalysts for growth and view them as opportunities to question the conventional. Our readymade for the city collections, designed in our Canadian fashion mill, celebrate life’s journey—from resilience in adversity to the grace of savouring every victory. Dedicated to excellence in all of life’s arenas, RSG invites you to join us at the intersection of golf and life, where design extends beyond sport and meets meaningful action.

#ForALifeWellPlayed